Not what

you expect,

just A DIFFERENT GUY.

Hey there!,

My name is Pablo and I`m designer based in San Sebastian but currently living in Madrid, Spain. I am specialised as a product designer by the University of Navarra, but as it is a generalist degree, I had the chance to learn about many other areas of design. Such as, graphic design, fashion design or UX/UI services.

Currently, I work as a Creative|Product Designer at Lacía Branding & Packaging Studio in Madrid, where I collaborate with multidisciplinary teams to develop physical and digital products.


This role has strengthened my sense of aesthetic precision, teamwork, and concept-to-prototype execution, as well as my ability to balance functionality, materiality, and visual impact.

My daily activities are based in these different branches:

  • Visual Identity & Logo Design.

  • Branding & Packaging Design.

  • Art Direction.

  • Creative Exploration.

  • AI Tools Knowledge and 3D modelling.

  • Digital & Web Design.

  • Key Presentation.

  • Studio Photography.

CREATIVE · PRODUCT DESIGNER

On a technical level, I would highlight my skills for the development of technical and production drawings. Considering flat-packs, tech-packs and 3D modelled products as my main ability

On a personal level, I consider myself to be proactive, collaborative, team worker, adaptable, resilient, authocritic, organised and a resolutive person.

STARRED PROJECTS

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STARRED PROJECTS ·

unic picnic bench | O·NA NATURAL BALMS

CHOCOBOM | AFTERLIFE | WHO DECIDES FUTURE?

What’s inside?

The projects shown on the website are personal and professional works carried out during the last few years.

(The professional projects carried out in Lacía Branding are not display due to Brand Image Rights)

LAST PROJECT.

UNIC PICNIC BENCH.

Thanks to its design, the Unic Picnic Bench system was created with the aim of complementing the outdoor furniture of the restaurant areas in ski resorts, offering all sportsmen and women a place to recover, drink, eat or socialise for a short period of time.

Unic Picnic Bench consists of a set of curve and linear benches that allow different compositions to be created with the purpose of configuring spaces for dynamic and relaxed interaction between users.

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Remember to Check out my portfolio before you go!