Hey there!,

My name is Pablo and I`m designer based in San Sebastian but currently living in Madrid, Spain. I am specialised as a product designer by the University of Navarra, but as it is a generalist degree, I had the chance to learn about many other areas of design. Such as, graphic design, fashion design or UX/UI services.

Currently, I work as a Creative|Product Designer at Lacía Branding & Packaging Studio in Madrid, where I collaborate with multidisciplinary teams to develop physical and digital products.

This role has strengthened my sense of aesthetic precision, teamwork, and concept-to-prototype execution, as well as my ability to balance functionality, materiality, and visual impact.

My daily activities are based in these different branches:

• Visual Identity & Logo Design systems for brands and products, building distinctive and consistent visual languages.

• Branding & Packaging Design projects that balance shelf impact, functionality and communication.

• Contribute to art direction by defining visual criteria for photography, illustration and styling in order to enhance brand perception.

• Creative Exploration for rebranding projects, new product launches, special editions and limited releases.

• Use AI tools such as Midjourney, Adobe Firefly and ChatGPT to create moodboards, generate visual prompts, support graphic development and assist with copywriting tasks.

• Design digital assets, websites and landing pages aligned with each brand’s visual universe, ensuring clarity and intuitive user experience.

• Key Presentations. Collaborate closely with planners, designers, artwork specialists, copywriters and account managers to ensure strategic alignment across all deliverables.

• Studio Photography sessions, contributing to styling, composition and the creation of high-quality visual materials for communication and advertising.